Bruja Cold Brew
Packaging Design | Illustration
Bruja Cold Brew is a small coffee company with a lot of charm. Their belief that drinking coffee can be a magical experience is at the center of their commitment to provide quality vegan coffee drinks, using fair trade, locally roasted coffee beans, craft brewed to perfection. These bewitching brews will leave you spellbound!
Challenge: To create unique, eye-catching beverage packaging with the ability to stand out amongst the competition.
Inspiration & Ideation
Moodboard
The concept of coffee as a magical experience led me towards a witchy aesthetic. I wanted something dark but exuberant to compliment the nature of coffee. I was also inspired by the illustrative and narrative cans that can often be found in the beer aisles of stores like Whole Foods, and, more recently, in some sparkling water brands.
Sketches
When sketching the initial ideas, the name of the brand was not yet decided. So, I played around with different options for naming, logotype, and illustration. The illustration exploration included arcane inspired symbols, patterns, and the concept of individual characters to represent specific flavors.The next step was to digitize some of the best sketches.
Digital Drafts
From my sketches, I created four digital options. The feedback I received on this first round of digital drafts led me to focus on the character driven flavor concept while incorporating elements from other options, such as the moon border and black, gold and cream color pallet. I illustrated additional characters in order to feature three flavors, nitro black, oat milk latte, and a seasonal pumpkin spice latte.
Round One
Round Two
Further refinements for the final round of drafts included adding additional information about the brand, tightening up the layout, enhancing the color palette to better differentiate the flavors, developing the flavor names, and finalizing the logotype.
Final Design
Reflection
Through this process, I learned a lot about designing for cans and gained an overall appreciation for packaging design. I also enjoyed developing the character illustrations which I feel brought life to the brand. Moving forward with this project, I would like to continue to develop the box packaging and create a multi-flavor six pack.