Bruja Cold Brew
Case Study
Objective
Design unique, eye-catching beverage packaging with the ability to stand out amongst the competition.
Scope
Brand Development, Packaging Design, Illustration
Inspiration & Ideation
Moodboard
The idea of coffee as a magical experience led me towards a witchy aesthetic. I wanted to create something dark and exuberant to compliment the nature of coffee, and was also inspired by illustrative and narrative cans that can often be found in the beer aisles of stores like Whole Foods, as well as among some sparkling water brands like Liquid Death.
Sketches
When sketching the initial ideas, I explored different options for naming, logotype, and illustration, playing around with arcane inspired symbols, patterns, and the concept of individual characters to represent specific flavors.
Digital Drafts
Round One
From my sketches, I developed three potential directions. The feedback I received on this first round of drafts led me to focus on the character driven flavor concept in option 3, while incorporating colors and elements from the other two options.
Round Two
For the second round of drafts, I illustrated additional characters in order to feature three flavors, and began laying out essential label elements including the barcode and nutritional information.
The next step was to refine this concept, finalizing the logotype, adding additional information about the brand, developing each flavor name, and enhancing the color palette to better differentiate between the flavors.
Final Design
Reflection
Through this process, I learned a lot about designing for cans and gained an overall appreciation for packaging design. I also enjoyed developing the character illustrations which I feel brought life to the brand. Moving forward with this project, I would like to continue to develop the box packaging and create a multi-flavor six pack.